Cleanliness Drive: The Gambia’s New Weapon Against Solid Waste


The rising volume of solid waste in The Gambia has become a pressing environmental and health concern. Recognizing the urgency of the situation, the government has embarked on a nationwide Cleanliness Drive as a comprehensive strategy to address this pressing issue. This drive aims to cultivate a culture of cleanliness, reduce waste generation, and enhance environmental sustainability.

Campaign Implementation

The Cleanliness Drive involves multifaceted initiatives across different communities and sectors. Key actions include:

  • Massive cleaning exercises in urban and rural areas
  • Enforcement of waste management regulations
  • Installation of additional litter bins and waste collection facilities
  • Public awareness campaigns through town hall meetings, community outreach programs, and social media
  • School-based education programs to foster environmental responsibility among young generations

Benefits of the Cleanliness Drive

The Cleanliness Drive offers numerous benefits, including:

  • Improved public health by reducing air and water pollution
  • Enhanced sanitation in communities
  • Increased aesthetic value of the country
  • Reduced healthcare costs associated with waste-related diseases
  • Increased tourist appeal and foreign investment
  • Environmental conservation and sustainability

Community Involvement

The Cleanliness Drive emphasizes community participation and ownership. Local residents are encouraged to:

  • Participate in neighborhood cleaning activities
  • Organize regular waste collection and disposal sessions
  • Plant trees and create green spaces
  • Engage in composting initiatives
  • Advocate for responsible waste management practices

Challenges and Opportunities

The Cleanliness Drive faces challenges such as inadequate waste management infrastructure, limited resources, and behavioral changes required from communities. However, it also presents opportunities to:

  • Promote local entrepreneurship by supporting recycling and composting initiatives
  • Create job opportunities through waste collection and management services
  • Foster collaboration between government, communities, and the private sector


The Cleanliness Drive is a positive step towards achieving sustainable environmental management in The Gambia. By promoting a culture of cleanliness, reducing waste generation, and encouraging community participation, this initiative has the potential to improve public health, conserve the environment, and enhance the overall well-being of the nation.


1. What are the main goals of the Cleanliness Drive?

  • To reduce solid waste generation
  • To enhance public sanitation
  • To promote a culture of cleanliness
  • To conserve the environment

2. How can individuals contribute to the Cleanliness Drive?

  • Participate in community cleanups
  • Reduce waste at the source
  • Proper disposal of waste
  • Support composting and recycling initiatives

3. What are the long-term benefits of the Cleanliness Drive?

  • Improved air and water quality
  • Reduced healthcare costs
  • Increased tourist appeal
  • Enhanced environmental sustainability


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